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Dior Campaign: Addict To… Social Media?
Christian Dior has a new fragrance and this time they’re taking a new approach to introducing the product. The label will be promoting the fragrance through a comprehensive social media campaign. With...
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#ArmaniTweetTalks 2.0
After its successful debut session in Beijing, Giorgio Armani is all set to launch the second series of #Armani Tweet Talks – only this time, in spirit of the Olympics, it will be hosted in London,...
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#MARCtheDot Helps Celebrate Launch Of DOT By Marc Jacobs
The latest launch from Marc Jacobs was obviously inspired by his love for polka dots. DOT the new fragrance has a sweet aroma and is spirited and captivating. With the launch of Marc Jacobs fragrance...
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Social Media Outreach for Oscar de la Renta Focus Group
One can always count on elegantly branded and well-executed digital campaigns from the ubiquitous OscarPRGirl, Erika Bearman. Therefore, our interests were piqued when she posted an image on Google+...
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Belstaff Went Live Via Mobile App For NYFW
Technology saved our lives once again by digitally optimizing the live stream of runway shows. By taking advantage of this opportunity, British fashion house, Belstaff made its show available anywhere...
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Who To Follow On Instagram: Vogue Italia
Vogue Italia, known for its strong covers and as one of Condé Nast’s most popular titles. The Editor, Franca Sozzani, took the magazine from a neutral, designer pleasing stage in the late 80′s, to the...
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Who To Follow On Instagram: Carlos Souza
Carlos Souza has a lavish life and innate knack for elegance. His eye for everything beauty – whether it’s a lounge at the airport or an exhibition at the Venice Biennale, the lemons in Capri or front...
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Who To Follow On Instagram: Amanda Shadford
With 131 k followers, from 500 likes up to 80o0, and a good average of at least 40 comments per post, all she needed was a big shout out from Beyonce to send her hits to the roof. The girl behind...
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YouTube Fashion Viral: #Throwback Edition, The Nineties With Kate Moss And...
The nineties were a time of new fashion ideas, and Calvin Klein was redefining the idea of chic sportswear and fashion branding. Style.com’s editor at large; Tim Blanks takes us back 20 years with this...
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YouTube Fashion Viral: London Fashion Week Went Social With #NylonLFW
Who would have thought that a hashtag could pack so much punch? One of our favorite glossies, Nylon captured the must see runway shows and #bts featured at London Fashion Week. The hashtags #nylonfw...
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YouTube Fashion Viral: Arabian Nights, Chanel Cruise 2015
It’s cruise/resort season, so it’s no surprise the luxury fashion house of Chanel has presented an international collection masterminded by the creative hand of Karl Lagerfeld. At an undisclosed...
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Social Savvy Celebs: #WakeUpCall Challenge
It’s no secret that the #ALSIceBucketChallenge was a success. For weeks people’s Facebook, Twitter and Instagram news feeds were overflowing with must-see videos of people accepting the challenge to...
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Viral Video Monday: Style Vlogger Missglamorazzi Shares a #TrendingTutorial...
Who doesn’t love a new take on a classic? We love this week’s DIY hair tutorial; it’s all about bobby pins and the hashtag! Get ready to swoon over a new look for the bobby pin. Mainly used for the...
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Viral Video Monday: 7 Tops to Get You in Trouble with Rachel Lynch of i hate...
Nylon TV teams up with style blogger Rachel Lynch aka i hate blonde for a talking tee’s segment. What’s better than letting a tee do the talking for you? We all know that social media and the...
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